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LAST UPDATED 9 NOVEMBER 2026
Privacy notice.
What we collect when you use this website, why we collect it, and what you can ask us to do with it.
Who we are
48 Laws of Marketing builds websites for trade businesses. For any question about your data, email abraham@48lawsofmarketing.co.uk.
What we collect
When you fill in a form on this site, we collect what you type in: your name, business name, email, phone number, website and your answers. When you book a call, Calendly collects your booking details. When you buy the book, Lemon Squeezy takes the payment. We receive your name and email, never your card details.
Why we use it
To send you the teardown, plan or call you asked for, and to follow up about it. We rely on your request and our legitimate interest in replying to it. We never sell your data.
Who we share it with
Only the services that run this for us: Framer (this website and its forms), HubSpot (our customer records), Calendly and Zoom (calls), Google (email) and Lemon Squeezy (book sales). Each handles data under its own privacy terms.
How long we keep it
Only as long as we need it for the reason you gave it to us. If we don’t end up working together, we delete it within 24 months of our last contact.
Your rights
You can ask to see, correct or delete your data, or object to how we use it, by emailing us. If you’re unhappy with how we’ve handled it, you can complain to the Information Commissioner’s Office at ico.org.uk.
Analytics
This site uses Framer’s built-in analytics to see which pages are visited. We don’t run advertising trackers.
Changes
If this notice changes, the date at the top changes with it.